ULNAY
RU
☰
Ernast Flermont

Collective ULNAY author

Ernast Flermont

Ernast Flermont is the collective pen name of the ULNAY editorial team. Behind it is a group that studies perfumery, verifies facts and turns complex knowledge into clear, engaging stories.

«Scent is an invisible story. We help you read it.»

How we work

We approach scent from several directions: composition, cultural context, technology and lived perception. Facts are separated from interpretation, and specialist language is explained without pretension.

Research tools help gather and structure information, while the editorial team remains responsible for meaning, tone and the final text.

ClarityComplex ideas can be explained simply without losing their meaning.
AccuracyClaims are checked, while uncertainty is stated rather than disguised.
HumanityKnowledge should leave room for memory, feeling and personal experience.

Follow ULNAY

New stories, news and observations from the world of scent.

Stories by the author

357 published stories
Perfume for Corporate Events: How a Fragrance Becomes Your Secret Weapon in the Business WorldCulture

Perfume for Corporate Events: How a Fragrance Becomes Your Secret Weapon in the Business World

13.5K0Fragrances with a «compliment» effect: people will ask what you are wearingStories

Fragrances with a «compliment» effect: people will ask what you are wearing

7.4K0How to Verify Perfume by Batch Code: An Expert Guide from a Fragrance TechnologistGuides

How to Verify Perfume by Batch Code: An Expert Guide from a Fragrance Technologist

13.6K0Perfume for Meeting Friends: Light, Friendly, Casual — Expert’s Choice Based on 2026 TrendsGuides

Perfume for Meeting Friends: Light, Friendly, Casual — Expert’s Choice Based on 2026 Trends

7.3K0Beard & Perfume: The Art of Conflict-Free Harmony by a ProfessionalCulture

Beard & Perfume: The Art of Conflict-Free Harmony by a Professional

13.2K0How to Wear Fragrance in Winter: Warm Notes, Longevity, and the Magic of the SillageGuides

How to Wear Fragrance in Winter: Warm Notes, Longevity, and the Magic of the Sillage

7.2K0Why the Same Fragrance Really Smells Different on Everyone: A Scientific Analysis from a Perfumery ExpertIngredients

Why the Same Fragrance Really Smells Different on Everyone: A Scientific Analysis from a Perfumery Expert

13.1K0How to Wear Perfume with Fur and Leather: A Scientific Guide to Fragrant Synergies and Protecting Your ItemsCulture

How to Wear Perfume with Fur and Leather: A Scientific Guide to Fragrant Synergies and Protecting Your Items

7K0How to Choose Perfume as a Gift: Universal and Foolproof Strategies from an ExpertGuides

How to Choose Perfume as a Gift: Universal and Foolproof Strategies from an Expert

12.9K0Which Fragrance to Choose for a Job Interview: A Science-Based Guide from an Expert in Perfume EtiquetteGuides

Which Fragrance to Choose for a Job Interview: A Science-Based Guide from an Expert in Perfume Etiquette

6.8K0Expert guide: How to choose the perfect perfume for an anniversary, celebration, or special occasionGuides

Expert guide: How to choose the perfect perfume for an anniversary, celebration, or special occasion

12.8K0How to Wear Perfume with Woolen Clothing: A Scientific Approach to Compatibility and LongevityCulture

How to Wear Perfume with Woolen Clothing: A Scientific Approach to Compatibility and Longevity

6.7K0Perfume for an evening dressGuides

Perfume for an evening dress

12.6K0Office Fragrances: A Professional GuideGuides

Office Fragrances: A Professional Guide

6.5K0What perfume fragrance is currently in fashion? An expert analysis of the 2025 trendsCulture

What perfume fragrance is currently in fashion? An expert analysis of the 2025 trends

12.5K0