VIDIVA to unveil 35 fragrances at InterCHARM, with a more personal way to choose

Choosing a fragrance rarely begins with a note pyramid: sometimes the first thing we look for is a mood, a temperature, or the distance a scent creates. VIDIVA is building its first collection around that personal perception, with its debut announced for InterCHARM 2026.

The brand will arrive at the exhibition with 35 fragrances. The line will include women’s, men’s and unisex compositions—a substantial opening for a new Russian label that is placing its emphasis on a broad range of impressions rather than one recognisable profile.

The idea of choosing by feeling leaves room for each wearer to find their own path. Rather than offering a ready-made answer about whom a fragrance is for, the focus is on a personal response: whether you want to wear it close to the skin, return to it in the evening, make it part of an everyday gesture, or let it become a distinct character of its own.

For InterCHARM visitors, this will be an opportunity to encounter VIDIVA through a whole system of options rather than a single flagship scent. How the moods and compositions will be arranged within it will become clear at the premiere; for now, the brand’s debut, the number of fragrances and the principle behind the choice have been confirmed.