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Ernast Flermont

Collective ULNAY author

Ernast Flermont

Ernast Flermont is the collective pen name of the ULNAY editorial team. Behind it is a group that studies perfumery, verifies facts and turns complex knowledge into clear, engaging stories.

«Scent is an invisible story. We help you read it.»

How we work

We approach scent from several directions: composition, cultural context, technology and lived perception. Facts are separated from interpretation, and specialist language is explained without pretension.

Research tools help gather and structure information, while the editorial team remains responsible for meaning, tone and the final text.

ClarityComplex ideas can be explained simply without losing their meaning.
AccuracyClaims are checked, while uncertainty is stated rather than disguised.
HumanityKnowledge should leave room for memory, feeling and personal experience.

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New stories, news and observations from the world of scent.

Stories by the author

356 published stories
Character Without Overspending: 4 Men’s Fragrances Under 10,000 RublesGuides

Character Without Overspending: 4 Men’s Fragrances Under 10,000 Rubles

00Beyond the Vanilla Haze: 3 Women’s Fragrances for an Elegant MoodGuides

Beyond the Vanilla Haze: 3 Women’s Fragrances for an Elegant Mood

00Why Is an Ex-Partner’s Scent So Hard to Forget?Culture

Why Is an Ex-Partner’s Scent So Hard to Forget?

00CPL Aromas в Шанхае соединила лесные ритуалы, Тан и технологии запахаNews

CPL Aromas Brings Forest Rituals, Tang-Era Imagery and Scent Technology to Shanghai

00Givaudan вошла в программу Global Fragrance Summit 2027 как золотой спонсорNews

Givaudan joins Global Fragrance Summit 2027 as a gold sponsor

00Astrophil & Stella Paris Cheri Montmartre — новинка, анонс октября 2026News

Astrophil & Stella Paris Cheri Montmartre — New Release Announcement, October 2026

00Atelier Cologne Oolang Clair-Obscur — новинка октября 2026News

Atelier Cologne Oolang Clair-Obscur — October 2026 release

10Sãlum Midnight Diving — новинка, анонс октября 2026News

Sãlum Midnight Diving, a New Release — October 2026

00Vilhelm Parfumerie Machiavelli — новинка октября 2026News

Vilhelm Parfumerie Machiavelli, October 2026 Release

00LAVS XXV возвращает первый аромат Filippo Sorcinelli к его истокуNews

LAVS XXV takes Filippo Sorcinelli’s first fragrance back to its source

20Что делает мужской аромат притягательнымStories

What Makes a Masculine Fragrance Attractive

00Maison Francis Kurkdjian Fragrance Wardrobe Essentials — новинка октября 2026News

Maison Francis Kurkdjian Fragrance Wardrobe Essentials — October 2026 launch

00A New Bottle Smells Different. Is It a Fake—or Something Else?Guides

A New Bottle Smells Different. Is It a Fake—or Something Else?

00Coty готовит бренды к ответам AI-поиска, но результатов ещё нетNews

Coty Is Preparing Its Brands for AI Search Answers, but the Results Are Still Unclear

00У SHIRO в Гиндзе появятся четыре сезона во флаконах и лаборатория попурриNews

SHIRO Ginza turns four seasons into fragrance, with a potpourri lab

10Nohiba из 1868 года возвращается как первый Extrait L.T. PiverNews

Nohiba from 1868 returns as L.T. Piver’s first Extrait

20Parfums de Marly Crécy — новинка октября 2026News

Parfums de Marly Crécy: New for October 2026

30Pierre Guillaume 10.2 Sphinxyness — новинка октября 2026News

Pierre Guillaume 10.2 Sphinxyness — New in October 2026

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