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Ernast Flermont

Collective ULNAY author

Ernast Flermont

Ernast Flermont is the collective pen name of the ULNAY editorial team. Behind it is a group that studies perfumery, verifies facts and turns complex knowledge into clear, engaging stories.

«Scent is an invisible story. We help you read it.»

How we work

We approach scent from several directions: composition, cultural context, technology and lived perception. Facts are separated from interpretation, and specialist language is explained without pretension.

Research tools help gather and structure information, while the editorial team remains responsible for meaning, tone and the final text.

ClarityComplex ideas can be explained simply without losing their meaning.
AccuracyClaims are checked, while uncertainty is stated rather than disguised.
HumanityKnowledge should leave room for memory, feeling and personal experience.

Follow ULNAY

New stories, news and observations from the world of scent.

Stories by the author

357 published stories
Which Perfume to Gift Mom: 7 Warm and Elegant OptionsGuides

Which Perfume to Gift Mom: 7 Warm and Elegant Options

4.2K0How to Refresh an Old Bottle: Life Hacks for «Sleeping» PerfumesGuides

How to Refresh an Old Bottle: Life Hacks for «Sleeping» Perfumes

10.1K0Is it Possible to Dilute Perfume: With What and How — A Guide from a Perfume TechnologistGuides

Is it Possible to Dilute Perfume: With What and How — A Guide from a Perfume Technologist

4.1K0How Long Does Perfume Last: An Expert Analysis of Shelf Life for All FormatsGuides

How Long Does Perfume Last: An Expert Analysis of Shelf Life for All Formats

10.1K0Natural aphrodisiacs in perfumes: a scientific analysis of effective ingredientsIngredients

Natural aphrodisiacs in perfumes: a scientific analysis of effective ingredients

3.9K0How Pheromones Work in Perfumery: Myth or RealityIngredients

How Pheromones Work in Perfumery: Myth or Reality

9.9K0How to Wear Perfume in Winter: So It Doesn’t Evaporate in an HourGuides

How to Wear Perfume in Winter: So It Doesn’t Evaporate in an Hour

3.8K0Scent Memes: How TikTok is Reshaping Perfume Preferences and the MarketCulture

Scent Memes: How TikTok is Reshaping Perfume Preferences and the Market

9.7K0What perfumes do celebrities wear: an expert analysis of the fragrant profiles of famous personalitiesCulture

What perfumes do celebrities wear: an expert analysis of the fragrant profiles of famous personalities

3.6K0How to Choose a Fragrance if You Have Allergies: Safe Notes and BrandsGuides

How to Choose a Fragrance if You Have Allergies: Safe Notes and Brands

9.6K0How to Choose a Perfume for Your First Day at Work: An Expert GuideGuides

How to Choose a Perfume for Your First Day at Work: An Expert Guide

3.5K0Perfume for Temperament: Which Scent Suits Your Personality TypeGuides

Perfume for Temperament: Which Scent Suits Your Personality Type

9.4K0Chameleon Perfume: The Alchemy of Fragrances Transforming on Your SkinStories

Chameleon Perfume: The Alchemy of Fragrances Transforming on Your Skin

3.3K0Why Unisex Perfume Is Becoming More Popular: Market Analysis by an ExpertCulture

Why Unisex Perfume Is Becoming More Popular: Market Analysis by an Expert

9.3K0Scents That Lift Your Mood: The Chemistry of Happiness in a BottleIngredients

Scents That Lift Your Mood: The Chemistry of Happiness in a Bottle

3.2K0How to Choose Perfume by Notes: Breaking Down the Fragrance PyramidIngredients

How to Choose Perfume by Notes: Breaking Down the Fragrance Pyramid

9.1K0How to Choose Perfume Based on Hair Color: Blondes, Brunettes, Redheads. A Scientific Approach and Trends for 2026Guides

How to Choose Perfume Based on Hair Color: Blondes, Brunettes, Redheads. A Scientific Approach and Trends for 2026

15K0Perfume Blindness: A Scientific Explanation of Why Your Fragrance Disappears After an Hour (and How to Expertly Fix It)Ingredients

Perfume Blindness: A Scientific Explanation of Why Your Fragrance Disappears After an Hour (and How to Expertly Fix It)

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