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Ernast Flermont

Collective ULNAY author

Ernast Flermont

Ernast Flermont is the collective pen name of the ULNAY editorial team. Behind it is a group that studies perfumery, verifies facts and turns complex knowledge into clear, engaging stories.

«Scent is an invisible story. We help you read it.»

How we work

We approach scent from several directions: composition, cultural context, technology and lived perception. Facts are separated from interpretation, and specialist language is explained without pretension.

Research tools help gather and structure information, while the editorial team remains responsible for meaning, tone and the final text.

ClarityComplex ideas can be explained simply without losing their meaning.
AccuracyClaims are checked, while uncertainty is stated rather than disguised.
HumanityKnowledge should leave room for memory, feeling and personal experience.

Follow ULNAY

New stories, news and observations from the world of scent.

Stories by the author

357 published stories
How to Choose a Perfume That Will Become Your «Invisible Clothing»: Expert Guide 2026Guides

How to Choose a Perfume That Will Become Your «Invisible Clothing»: Expert Guide 2026

14.8K0
Cologne for Men: How to Choose the Perfect Scent in 2026?Guides

Cologne for Men: How to Choose the Perfect Scent in 2026?

8.8K0
How to Remove Excess Perfume Scent: Expert Solutions for a Common ProblemGuides

How to Remove Excess Perfume Scent: Expert Solutions for a Common Problem

14.7K0
How to Properly Store Perfume: 7 Science-Based Rules for Preserving the ScentGuides

How to Properly Store Perfume: 7 Science-Based Rules for Preserving the Scent

8.6K0
Where Not to Store Perfume: Mistakes That Kill the Scent and How to Avoid Them — Expert GuideGuides

Where Not to Store Perfume: Mistakes That Kill the Scent and How to Avoid Them — Expert Guide

14.6K0
Top 6 Women’s Fragrances with a Long-lasting Sillage: To Be Remembered for SureGuides

Top 6 Women’s Fragrances with a Long-lasting Sillage: To Be Remembered for Sure

8.5K0
The Best Arabic Perfumes for Men: An Expert GuidePlaces

The Best Arabic Perfumes for Men: An Expert Guide

14.5K0
TOP 8 Women’s Fragrances That Men Like: A Guide from a Perfume Expert with 12 Years of ExperienceGuides

TOP 8 Women’s Fragrances That Men Like: A Guide from a Perfume Expert with 12 Years of Experience

8.4K0
TOP 10 Men’s Fragrances That Drive Women Crazy: 2025-2026 Ranking Based on Research and Expert OpinionsGuides

TOP 10 Men’s Fragrances That Drive Women Crazy: 2025-2026 Ranking Based on Research and Expert Opinions

14.4K0
Top 10 Affordable Perfumes That Smell ExpensiveGuides

Top 10 Affordable Perfumes That Smell Expensive

8.2K0
Top 10 Niche Perfume Brands: Your Guide to Exquisite Scents from a Perfumery ExpertGuides

Top 10 Niche Perfume Brands: Your Guide to Exquisite Scents from a Perfumery Expert

14.2K0
Perfume for a Mountain Trip: Freshness and Purity – An Expert Guide to ChoosingPlaces

Perfume for a Mountain Trip: Freshness and Purity – An Expert Guide to Choosing

8K0
Perfume for a café date: subtle yet memorableGuides

Perfume for a café date: subtle yet memorable

14K0
How to Choose a Fragrance for the Evening: Luxury, Depth, Seduction – An Expert Guide from a Perfume ConsultantGuides

How to Choose a Fragrance for the Evening: Luxury, Depth, Seduction – An Expert Guide from a Perfume Consultant

7.9K0
How to Choose a Fragrance for a Child/Teen: An Expert Guide to Safe SelectionGuides

How to Choose a Fragrance for a Child/Teen: An Expert Guide to Safe Selection

13.8K0
5 Mistakes When Choosing Perfume That 90% of Buyers Make: Expert Guide with Market DataGuides

5 Mistakes When Choosing Perfume That 90% of Buyers Make: Expert Guide with Market Data

7.7K0
What perfume should I gift to my wife, colleague, lover, and mother for New Year 2026?Guides

What perfume should I gift to my wife, colleague, lover, and mother for New Year 2026?

13.7K0
Which Perfume to Gift a Man for New Year 2026: An Expert Guide to Choosing the Perfect ScentGuides

Which Perfume to Gift a Man for New Year 2026: An Expert Guide to Choosing the Perfect Scent

7.6K0