Lush Gives The Grinch a Tart Green-Apple Scent for Christmas 2026

When a familiar character enters a beauty collection, its personality is most often conveyed visually. Lush invites us to smell the Grinch instead: green apple connects the character’s signature colour with a sharp, festive sweetness.

The Lush × The Grinch collaboration has been announced as part of the 2026 Christmas season. Its key scent motif will be tart-sweet green apple: an instantly recognisable and suitably direct choice for a character whose green-edged mischief has long been part of Christmas pop culture.

For the brand, this is a way to make a licensed story about more than packaging. The fragrance profile works as a brief character sketch: apple freshness brings energy and greenness, while the sweet note keeps it firmly in a festive register.

The published announcement does not yet provide details of the collection’s line-up, specific products or launch markets. For now, it is best read as an indication of the collaboration’s direction rather than a full catalogue of forthcoming products.

That makes it all the more interesting to see how consistently Lush develops the idea in the products themselves. For now, the Grinch has a distinctly defined olfactory portrait: tart green apple in place of an abstract festive sweetness.