Collective ULNAY author

Ernast Flermont

Ernast Flermont is the collective pen name of the ULNAY editorial team. Behind it is a group that studies perfumery, verifies facts and turns complex knowledge into clear, engaging stories.

«Scent is an invisible story. We help you read it.»

How we work

We approach scent from several directions: composition, cultural context, technology and lived perception. Facts are separated from interpretation, and specialist language is explained without pretension.

Research tools help gather and structure information, while the editorial team remains responsible for meaning, tone and the final text.

ClarityComplex ideas can be explained simply without losing their meaning.

AccuracyClaims are checked, while uncertainty is stated rather than disguised.

HumanityKnowledge should leave room for memory, feeling and personal experience.

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New stories, news and observations from the world of scent.

Stories by the author

357 published stories

Circle of Champions показывает, кого парфюмерия чествует помимо создателей ароматов

Circle of Champions Shows Whom Perfumery Honors Beyond Its Creators

Доступный и дорогой: 6 пар унисекс-ароматов с похожим настроением, но разным характером

Six Affordable and Luxury Unisex Fragrance Pairs That Share a Mood but Not a Character

У Lush «Гринч» к Рождеству 2026 пахнет кисло-сладким зелёным яблоком

Lush Gives The Grinch a Tart Green-Apple Scent for Christmas 2026

Capsum переходит к Motion Equity Partners, а Chanel сохраняет долю

Capsum moves to Motion Equity Partners while Chanel retains a stake

Beyond the Shelf: 8 Luxury Men’s Fragrances for a Cool Autumn Day

8 luxury men’s fragrances from ₽10,000 for a cool autumn day

A perfume review can promise a lot—what comes from experience, and what from advertising?

Four Questions to Tell a Useful Perfume Review from an Ad

I Will от Giorgio Armani начинает путь через аэропорты с Гамбурга

Giorgio Armani I Will — new for October 2026

В Club de Nuit Bling Gold Edition ARMAF сменила огонь на золото

ARMAF Club de Nuit Bling Gold Edition — new for October 2026

When ‘masculine’ feels too strict and ‘feminine’ too sweet: 9 unisex fragrances that take a third path

Beyond the usual divide: 9 unisex scents for autumn

Аромат может понравиться на коже — и разочаровать на одежде

A Fragrance’s Opening Is Not the Whole Story: Test It on Paper, Skin and Fabric

Your First Fragrance After Your First Paycheck: Eight Men’s Bottles with Character

Your First Fragrance After Your First Paycheque: 8 Men’s Scents Without Teen Sweetness or Adult Severity

What to Give a Man in October When His Fragrance Taste Is Unknown

What to Give a Man in October When You Don’t Know His Taste in Fragrance

Один, три или семь: как дозировать парфюм под жару, офис и концентрацию

One Spray at Work, Seven Outdoors—Where Is the Line?

8 Women’s Luxury Fragrances for a Cool October Day

8 Women’s Luxury Fragrances for a Cool October Day

Tanger стал первым отдельным парфюмерным жестом Astier de Villatte

Tanger marks Astier de Villatte’s first standalone fragrance statement

В L’Entropiste появился Festin — древесно-кожаный унисекс Bertrand Duchaufour

Festin joins L’Entropiste in Bertrand Duchaufour’s woody-leather unisex scent

Cherry Amber от Matière Première сначала выйдет только на Ближнем Востоке

Matière Première’s Cherry Amber Begins in the Middle East

Не мужские и не женские, но точно не безликие: 10 унисекс-ароматов с характером

Not masculine or feminine, but never generic: 10 unisex fragrances with character