Collective ULNAY author

Ernast Flermont

Ernast Flermont is the collective pen name of the ULNAY editorial team. Behind it is a group that studies perfumery, verifies facts and turns complex knowledge into clear, engaging stories.

«Scent is an invisible story. We help you read it.»

How we work

We approach scent from several directions: composition, cultural context, technology and lived perception. Facts are separated from interpretation, and specialist language is explained without pretension.

Research tools help gather and structure information, while the editorial team remains responsible for meaning, tone and the final text.

ClarityComplex ideas can be explained simply without losing their meaning.

AccuracyClaims are checked, while uncertainty is stated rather than disguised.

HumanityKnowledge should leave room for memory, feeling and personal experience.

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New stories, news and observations from the world of scent.

Stories by the author

357 published stories

Five Bvlgari Scents for Work, Weekends and Evenings, from the Sea to Dark Jasmine

Five Bvlgari Scents for Work, Weekends and Evenings, from the Sea to Dark Jasmine

A Fragrance Doesn’t Need to Dazzle to Earn a Second Bottle

How to tell before you buy whether you’ll want a second bottle

Ладан без церковных ассоциаций: 5 прозрачных, солёных и древесных ароматов

Five Incense Fragrances That Leave Church Associations Behind

Bois 1920 готовит Decisamente Rosa — розу вне привычных ролей

Bois 1920 Prepares Decisamente Rosa, a Rose Beyond Familiar Roles

Не громче, а ближе: как мужчине выбрать первый тихий аромат

Closer to the Skin: A Man’s First Fragrance Without the Big Sillage

Seven Discontinued Fragrances You Can Let Go Of—and What to Try Instead

Seven Modern Fragrances That Keep the Spirit of Discontinued Favourites

NUBIRAWAVE от Iberchem связывает раскрытие аромата с цифровой палитрой

Iberchem’s NUBIRAWAVE connects fragrance development with a digital palette

When Vanilla Doesn’t Smell Like Dessert: 10 Fragrances with a Green Twist

Finding Your Green Vanilla Among Ten Different Scents

Byredo 00:00 выходит только в четырёх регионах — что известно о новинке

Byredo 00:00 arrives in just four regions — what we know about the new fragrance

У DS & Durga цветок с запахом падали стал зелёным ароматом

DS & Durga Turns a Carrion-Scented Bloom into a Green Fragrance

Balmain выпускает Vanille Sculptée с амброво-гурманским характером

Balmain Releases Vanille Sculptée with an Amber-Gourmand Profile

Долгая дорога без ароматной усталости: как выбрать парфюм в поездку

How to Choose a Fragrance for a Long Journey Without Wearing Out Your Fellow Travellers

Пять материалов могут выйти из программы RIFM — формулы пора сверить

Five Materials Could Leave RIFM’s Programme. Formulas Are Worth Checking

На InterCHARM VIDIVA представит 35 ароматов и другой способ выбора

VIDIVA to unveil 35 fragrances at InterCHARM, with a more personal way to choose

На Beautyworld Dubai разговор о будущем ароматов вышел за пределы новинок

At Beautyworld Dubai, fragrance’s future took the conversation beyond new launches

Пирамида обещает одно, а флакон может сказать другое: 10 рисков слепой покупки

10 Fragrance Types Where the Note Pyramid Is Most Likely to Mislead

В Crema Vainilla Carner Barcelona ваниль получает корочку крем-брюле

In Carner Barcelona’s Crema Vainilla, vanilla takes on a crème brûlée crust

Tokyo Mystery от Givenchy продаётся только в одном универмаге Токио

Givenchy’s Tokyo Mystery Is Available at Just One Tokyo Department Store