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Ernast Flermont

Collective ULNAY author

Ernast Flermont

Ernast Flermont is the collective pen name of the ULNAY editorial team. Behind it is a group that studies perfumery, verifies facts and turns complex knowledge into clear, engaging stories.

«Scent is an invisible story. We help you read it.»

How we work

We approach scent from several directions: composition, cultural context, technology and lived perception. Facts are separated from interpretation, and specialist language is explained without pretension.

Research tools help gather and structure information, while the editorial team remains responsible for meaning, tone and the final text.

ClarityComplex ideas can be explained simply without losing their meaning.
AccuracyClaims are checked, while uncertainty is stated rather than disguised.
HumanityKnowledge should leave room for memory, feeling and personal experience.

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New stories, news and observations from the world of scent.

Stories by the author

357 published stories
Givaudan Opens a Fragrance Development Centre in Casablanca for African and Middle Eastern MarketsNews

Givaudan Opens a Fragrance Development Centre in Casablanca for African and Middle Eastern Markets

80Escentric Molecules Opens a Berlin Space Where Fragrance Is More Than a ChoiceNews

Escentric Molecules Opens a Berlin Space Where Fragrance Is More Than a Choice

70Олива в парфюмерии: от горького листа до солёного маслаIngredients

Olive in Perfumery: From Bitter Leaf to Salty Oil

90Rice and Sesame in Perfumery: Gourmand Notes Beyond DessertIngredients

Rice and Sesame in Perfumery: Gourmand Notes Beyond Dessert

100Парфюм из короткого видео: как проверить рекомендацию до покупкиGuides

A Perfume from a Short Video: How to Test the Recommendation Before You Buy

80Запах воздуха после дождя: знакомство с атмосферной парфюмериейCulture

The Smell of Air After Rain: An Introduction to Atmospheric Perfumery

80Чайный парфюм на осень: как выбрать между матча, улуном и чёрным чаемIngredients

Tea Fragrances for Autumn: Choosing Between Matcha, Oolong and Black Tea

200The Scent of Home in Perfumery: Cozy as a StyleStories

The Scent of Home in Perfumery: Cozy as a Style

15.1K0Which Perfumes Are Considered «Expensive» Smelling: Secrets of PerceptionStories

Which Perfumes Are Considered «Expensive» Smelling: Secrets of Perception

9K0The history of cologne: from medicine to perfumeCulture

The history of cologne: from medicine to perfume

15K0Scented Candles: What to Look for in the Ingredients?Ingredients

Scented Candles: What to Look for in the Ingredients?

8.9K0Top 10 Russian Perfumes of 2026: Expert RankingPlaces

Top 10 Russian Perfumes of 2026: Expert Ranking

15.5K0Heavy fragrance: how to wear dense perfumes without overdoing itGuides

Heavy fragrance: how to wear dense perfumes without overdoing it

8.8K0Riddle of Escentric Molecules: Why is it loved and hated at the same time?Stories

Riddle of Escentric Molecules: Why is it loved and hated at the same time?

14.7K0Jo Malone: create your own fragrance while others wear what was imposed on themStories

Jo Malone: create your own fragrance while others wear what was imposed on them

8.6K0Unisex Fragrances in the Niche Segment: The Best ExamplesGuides

Unisex Fragrances in the Niche Segment: The Best Examples

14.5K0Perfume in relationships: what does the scent say about your partner?Stories

Perfume in relationships: what does the scent say about your partner?

8.4K0Which notes will lose their relevance in the next five years?Ingredients

Which notes will lose their relevance in the next five years?

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