ULNAY
RU
☰
Ernast Flermont

Collective ULNAY author

Ernast Flermont

Ernast Flermont is the collective pen name of the ULNAY editorial team. Behind it is a group that studies perfumery, verifies facts and turns complex knowledge into clear, engaging stories.

«Scent is an invisible story. We help you read it.»

How we work

We approach scent from several directions: composition, cultural context, technology and lived perception. Facts are separated from interpretation, and specialist language is explained without pretension.

Research tools help gather and structure information, while the editorial team remains responsible for meaning, tone and the final text.

ClarityComplex ideas can be explained simply without losing their meaning.
AccuracyClaims are checked, while uncertainty is stated rather than disguised.
HumanityKnowledge should leave room for memory, feeling and personal experience.

Follow ULNAY

New stories, news and observations from the world of scent.

Stories by the author

357 published stories
How Tom Ford Created Black Orchid: From Idea to Iconic StatusStories

How Tom Ford Created Black Orchid: From Idea to Iconic Status

6.9K0Why J’adore Dior Became a Symbol of FemininityStories

Why J’adore Dior Became a Symbol of Femininity

12.8K0What Perfumes Are Made Of: A Comprehensive Breakdown from A to ZIngredients

What Perfumes Are Made Of: A Comprehensive Breakdown from A to Z

6.8K0Is It Possible to Use Expired Perfume: Risks and ExceptionsGuides

Is It Possible to Use Expired Perfume: Risks and Exceptions

12.7K0How to use a sample: maximizing the benefitGuides

How to use a sample: maximizing the benefit

6.6K0From Mass Market to Self-Portrait: How to Create Your Own FragranceCulture

From Mass Market to Self-Portrait: How to Create Your Own Fragrance

12.5K0Top 5 French Perfumes for Her. 2026 RatingPlaces

Top 5 French Perfumes for Her. 2026 Rating

6.6K0Which scents are trendy now: from salty to dustyIngredients

Which scents are trendy now: from salty to dusty

12.4K0Which Perfume Suits Your Age: Expert Guide from 20 to 60+Guides

Which Perfume Suits Your Age: Expert Guide from 20 to 60+

6.3K0Fragrances for extroverts: loud, trail-blazing, noticeableGuides

Fragrances for extroverts: loud, trail-blazing, noticeable

12.2K0Is It Possible to Store Perfume in the Refrigerator: Myths and RealityGuides

Is It Possible to Store Perfume in the Refrigerator: Myths and Reality

6.2K0Every day, the wrong fragrance takes away opportunities.Stories

Every day, the wrong fragrance takes away opportunities.

12.1K067% of people judge competence by smell: The invisible factor of your successStories

67% of people judge competence by smell: The invisible factor of your success

6K07 scents that kill sexual tension in secondsStories

7 scents that kill sexual tension in seconds

12K0The secret that perfume consultants keep silent aboutStories

The secret that perfume consultants keep silent about

5.8K04 Fragrant Habits That Reveal Inner InsecurityStories

4 Fragrant Habits That Reveal Inner Insecurity

11.8K0TOP 5 Women’s Perfumes for a Date: Sensual and Mysterious Hits of 2026 According to ExpertsGuides

TOP 5 Women’s Perfumes for a Date: Sensual and Mysterious Hits of 2026 According to Experts

5.7K0Why Opium YSL Caused a Scandal: The Story of a Provocative FragranceStories

Why Opium YSL Caused a Scandal: The Story of a Provocative Fragrance

11.7K0