ULNAY
RU
☰
Ernast Flermont

Collective ULNAY author

Ernast Flermont

Ernast Flermont is the collective pen name of the ULNAY editorial team. Behind it is a group that studies perfumery, verifies facts and turns complex knowledge into clear, engaging stories.

«Scent is an invisible story. We help you read it.»

How we work

We approach scent from several directions: composition, cultural context, technology and lived perception. Facts are separated from interpretation, and specialist language is explained without pretension.

Research tools help gather and structure information, while the editorial team remains responsible for meaning, tone and the final text.

ClarityComplex ideas can be explained simply without losing their meaning.
AccuracyClaims are checked, while uncertainty is stated rather than disguised.
HumanityKnowledge should leave room for memory, feeling and personal experience.

Follow ULNAY

New stories, news and observations from the world of scent.

Stories by the author

357 published stories
Byredo: Swedish Minimalism in Fragrances – How Less Becomes MoreStories

Byredo: Swedish Minimalism in Fragrances – How Less Becomes More

5.6K0The Impact of Scents on Sleep: A Scientifically-Based Guide to Choosing Your «Night Perfume»Guides

The Impact of Scents on Sleep: A Scientifically-Based Guide to Choosing Your «Night Perfume»

11.5K0Why a Fragrance “Doesn’t Unfold”: How Temperature and Humidity Destroy the Perfume PyramidIngredients

Why a Fragrance “Doesn’t Unfold”: How Temperature and Humidity Destroy the Perfume Pyramid

5.4K0Vegan Perfumery: Which Ingredients Are Excluded and Why This Is Changing the IndustryIngredients

Vegan Perfumery: Which Ingredients Are Excluded and Why This Is Changing the Industry

11.3K0How to Read a Fragrance Pyramid: An Analysis Using Niche Perfumes as an Example.Ingredients

How to Read a Fragrance Pyramid: An Analysis Using Niche Perfumes as an Example.

5.3K0How Skin pH Conducts Your Fragrance – Scientific Data and Practical InsightsIngredients

How Skin pH Conducts Your Fragrance – Scientific Data and Practical Insights

11.2K0Legends of the «Cursed» Fragrances: A Scientific Analysis of Myths and RealityStories

Legends of the «Cursed» Fragrances: A Scientific Analysis of Myths and Reality

5.1K0Main Perfume Trends of 2026. Expert Industry AnalysisCulture

Main Perfume Trends of 2026. Expert Industry Analysis

11.1K0How to Amplify the Sillage: Tricks for Subtle FragrancesGuides

How to Amplify the Sillage: Tricks for Subtle Fragrances

5K0Is It Possible to Wear Two Fragrances at Once: The Art of Perfume MixologyCulture

Is It Possible to Wear Two Fragrances at Once: The Art of Perfume Mixology

10.9K0How to Transport Perfume on a Plane: Without Leaks and FinesGuides

How to Transport Perfume on a Plane: Without Leaks and Fines

4.9K0Perfume Traditions of the East vs the West: A Deep Comparative Analysis Against the Trends of 2026Places

Perfume Traditions of the East vs the West: A Deep Comparative Analysis Against the Trends of 2026

10.7K0Top 5 Men’s Perfumes for a Gift on February 23: Expert Guide 2026Guides

Top 5 Men’s Perfumes for a Gift on February 23: Expert Guide 2026

4.7K0The Most Expensive Perfumes in History: From the Bottle to the CompositionStories

The Most Expensive Perfumes in History: From the Bottle to the Composition

10.6K0Why Baccarat Rouge 540 Became Viral: The Chemistry of SuccessStories

Why Baccarat Rouge 540 Became Viral: The Chemistry of Success

4.5K0The History of Chanel No. 5: How the Legendary Fragrance Was BornStories

The History of Chanel No. 5: How the Legendary Fragrance Was Born

10.4K0The History of «Red Moscow»: Soviet Perfume with a French SoulStories

The History of «Red Moscow»: Soviet Perfume with a French Soul

4.4K0Perfume for 500 rubles: how to find a diamond among glass beads (tested in practice)Guides

Perfume for 500 rubles: how to find a diamond among glass beads (tested in practice)

10.3K0