Collective ULNAY author

Ernast Flermont

Ernast Flermont is the collective pen name of the ULNAY editorial team. Behind it is a group that studies perfumery, verifies facts and turns complex knowledge into clear, engaging stories.

«Scent is an invisible story. We help you read it.»

How we work

We approach scent from several directions: composition, cultural context, technology and lived perception. Facts are separated from interpretation, and specialist language is explained without pretension.

Research tools help gather and structure information, while the editorial team remains responsible for meaning, tone and the final text.

ClarityComplex ideas can be explained simply without losing their meaning.

AccuracyClaims are checked, while uncertainty is stated rather than disguised.

HumanityKnowledge should leave room for memory, feeling and personal experience.

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New stories, news and observations from the world of scent.

Stories by the author

357 published stories

10 ароматов для осенних поездок, когда хочется взять один флакон

10 fragrances for autumn trips when you want to pack just one bottle

Осенний парфюмерный гардероб: 10 женских ароматов от воздуха до тепла

An Autumn Fragrance Wardrobe: 10 Perfumes from Airy to Warm

Chanel, YSL и Prada обновляют хиты — но делают ставку на разное

Chanel, YSL and Prada refresh their icons — but bet on different twists

Maison Violet оставляет флакон прежним — и меняет масштаб коллекции

Maison Violet keeps its bottle—and gives the collection a larger role

Осенний аромат без люкса: 10 доступных флаконов на разные дни

An Autumn Fragrance Without the Luxury Price: 10 Bottles for Different Days

Грасс на шесть месяцев откроет витрину для азиатской парфюмерии

Grasse Opens a Six-Month Window onto Asian Perfumery

Три материала вместо одной темы: Ormaie представила Les Facettes

Three materials, three perspectives: Ormaie unveils Les Facettes

Caron пришла в Монако с шестиметровой парфюмерной фонтанной

Caron Brings a Six-Metre Perfume Fountain to Monaco

10 ароматов на осень для 18–25: заметно, но без тяжести

10 Autumn Fragrances for Women Aged 18–25: Noticeable, Never Heavy

Сладость близко к коже: что пробовать любителям мягких ароматов

Sweetness Close to the Skin: Five Fragrances for Lovers of Soft Scents

Maison Crivelli откроет в Париже первый бутик — без привычного сценария покупки

Maison Crivelli to Open Its First Paris Boutique, Rethinking the Usual Way to Buy Fragrance

10 мужских ароматов на осень: свежесть остаётся, но звучит глубже

10 Men’s Fragrances for Autumn: Freshness Stays, but Goes Deeper

ИИ войдёт в лабораторию раньше, чем во флакон: DSM-Firmenich и Boltz

AI may reach the lab before the bottle: DSM-Firmenich and Boltz

DSM-Firmenich говорит об ИИ в парфюмерии — и оставляет главное человеку

DSM-Firmenich Sees AI Expanding Perfumery, With the Crucial Choice Still Human

Esxence Boutique: Why Niche Perfumery Is Coming to the City

Esxence Boutique: Why Niche Perfumery Is Coming to the City

Scent as Code: How Receptor Research Is Changing Perfumery

Scent as Code: How Receptor Research Is Changing Perfumery

Fragrance as Part of the Routine: Why Men’s Grooming Is Moving Beyond Separate Products

Fragrance as Part of the Routine: Why Men’s Grooming Is Moving Beyond Separate Products

Floraïku Introduces Birdwatcher: Mandarin, Mint and Warm Air

Floraïku Introduces Birdwatcher: Mandarin, Mint and Warm Air