Gritti
Gritti offers three distinct routes into the house. Black includes 19-68, Decimo, and Rebellion; White explores floral, fruity, and gourmand families; I Turchesi is dedicated to the colours and scents of southern Italy. Every fragrance is created by Luca Gritti's family house and produced in Bologna.
About the brand
Gritti
Luca Gritti created the modern fragrance house in 2009 and remains its leader and creative force. He personally selects ingredients, while the family production site in Bologna takes each composition from formula to hand-filled bottle and packaging.
The Black Collection is the opening chapter in Gritti's history. It includes 19-68, Decimo, and Rebellion—three specific reference points for discovering the house.
White is organised differently, exploring femininity through floral, fruity, and gourmand families. I Turchesi turns to southern Italy, its colours and scents. The choice is therefore between three clearly differentiated concepts rather than unrelated names.
The production context complements the collection structure. Gritti uses its own site in Bologna, states that it employs environmentally responsible materials, and supports Italian craftsmanship. Each fragrance can thus be viewed as the result of the family house's internal cycle.