Ted Lapidus
Ted Lapidus is for those who appreciate a French house with a voice of its own: clear, elegant, slightly daring and immediately recognisable.
About the brand
Ted Lapidus
The Ted Lapidus story began in Paris in 1951 and soon moved beyond fashion alone. Unisex codes, a freer approach to classic style and a safari mood shaped the brand before its fragrance line launched with L'Oréal in 1970. Perfume has since developed as an integral part of its identity.
From Création, Lapidus pour Homme and Orissima to Rumba, TL pour lui, BlackSoul and Stories by Ted Lapidus, the range spans classic, composed and more contemporary moods. It suits anyone looking for a recognisable French character rather than anonymous neutrality.