Moschino
Moschino brings irony, provocation, and play with familiar objects into perfume. Founded by Franco Moschino in Milan, the house makes composition and an unexpected bottle work as one vivid statement.
About the brand
Moschino
Franco Moschino founded the house in Milan in 1983. Humour and the ability to change the meaning of familiar symbols shaped fashion first and then fragrance, where the bottle becomes a character or pop object.
Toy Boy, Toy 2, and Fresh Couture show different versions of the method. Visual impact establishes a mood, but the perfume's own character must still be assessed on skin.
Moschino suits those seeking freedom and self-irony in fragrance. Begin with the bottle that attracts you, then separate its instant visual gesture from the longer olfactory impression.