Gucci
Gucci brings Florentine origin, travel memory, and the transformation of material into expressive signs into fragrance. Botany, colour, and artistic imagination create independent worlds.
About the brand
Gucci
Guccio Gucci founded the house in Florence in 1921 as a luggage workshop, combining Tuscan craft with the English elegance he had observed in London. Travel became a principle through which objects carried memory and expressed taste.
Diamante canvas illustrates the transformation of practical material into a graphic code. Perfume follows a similar method, using plants, notes, memory, and bottle colour instead of leather and luggage.
The fragrance 1921 in The Alchemist's Garden marked the centenary through neroli flower and Limone Cedrato lemon. Begin choosing through atmosphere, then allow the composition to reveal itself on skin.