27 87

Romy Kowalewski launched 27 87 in 2016. Barcelona also appears in the founder's biography as the city she now calls home, giving the brand a direct connection to her personal geography.

The numbers in the name take a tangible form. The fragrances come in 27 ml and 87 ml bottles, so the brand name also functions as a physical signature. This numerical pairing refers neither to a date nor to an archival code, but to two actual product sizes.

The 27 87 collection is arranged into four lines, each associated with a distinct state of mind. This gives the catalogue a conceptual structure: the compositions are grouped not by a shared date or a single ingredient, but by the character of the idea behind them.

GENETIC BLISS represents the brand's molecular direction. Its concept centres on the composition's interaction with the body's natural scent. PER SĒ is distinguished by minimalist design, while WANDERVOGEL turns to the exploration of unknown places. Together, these examples show how bodily perception, visual restraint, and the idea of travel coexist within a single system.

The profile of 27 87 rests on several clearly defined choices: Romy Kowalewski's authorship, the 2016 launch, two bottle sizes embedded in the name, and four conceptual lines. This structure allows the brand to change themes from one fragrance to another while preserving a recognisable organisation across the collection.