Alex Simone

Alex Simone was founded in Monte Carlo. Geography also shapes the organisation of its range: the two collections are called Monaco and Monte Carlo. The place where the brand began is therefore more than a biographical detail; it is a visible reference point within the catalogue itself.

The brand name has a family origin. Alex and Simone were the founder's grandfather and grandmother. Bringing their names together gave the house a personal signature independent of any individual fragrance or collection. The founder's own name, however, is not disclosed in the available brand history.

Alex Simone describes its production through the origin of its materials and the time given to preparing its compositions. The raw materials come from France. Maturation and maceration take two months, the period the brand states for this stage of its fragrance-making process.

The compositions are developed in collaboration with perfumers. This separates the family story behind the name from the professional creation of the fragrances: the brand's personal vision takes olfactory form with invited specialists. The authorship of each release remains specific to that composition.

Monaco and Monte Carlo form the two sections of the Alex Simone catalogue. Their placement side by side reinforces the brand's connection to its birthplace without making the fragrances interchangeable. Four documented characteristics define this concise profile: Monte Carlo, the family name, French raw materials, and a two-month cycle of maturation and maceration.