DSQUARED2
DSQUARED2 is the fashion brand associated with Dean and Dan Caten and a launch in 1995. The Italian house reflects the Canadian origins of its designers through denim, accessories, footwear, and fragrance.
Brand story and character
Dean and Dan Caten launched DSQUARED2 in 1995 from a Milan base. Canadian temperament and Italian fashion technique became one of the house's most enduring combinations.
Denim and everyday clothing acquire a pronounced runway gesture, while menswear, womenswear, childrenswear, footwear, accessories, and perfume create a broad lifestyle platform.
He Wood and She Wood established the fragrance direction, followed by releases including Potion and Wild. Energy, character, and visible presentation carry the fashion identity into scent.
DSQUARED2 retains a strong fashion core and a stable relationship between runway image and fragrance. Its recognisable aesthetic gives each category a shared contemporary attitude.
Brand fragrances
He Wood Intense
DSQUARED2 He Wood Intense begins with violet leaf, violet and watery notes, their cool, powdery character shaded by incense. Vetiver, guaiac wood, cedar and sandalwood build a broad woody...
Wood for Her
Raspberry leaf and mandarin bring a fresh fruity lift, accompanied by magnolia and lily-of-the-valley. Osmanthus and jasmine extend the floral light through the heart, while white woods,...
Wood for Him
Calabrian bergamot, Sicilian lemon and mandarin deliver a clear citrus opening. Violet leaf cools the centre as ginger and cardamom add fresh spice. White woods, vetiver and ambroxan leav...
Original Wood
DSQUARED2 Original Wood opens with violet leaf, watery notes and Guatemalan cardamom, setting cool greenery against dry spice. Silver fir, cedar and Haitian vetiver give the centre a cris...
2 Wood
DSQUARED2 2 Wood begins with lemon, citron and pink pepper, a dry, bright opening that quickly reveals its woody intent. Haitian vetiver, cedar, cypress and silver fir create an aromatic,...
Green Wood
DSQUARED2 Green Wood opens with lemon, Bourbon pepper and santolina, bringing citrus light to a dry herbal edge. Vetiver, cedar and resins create a woody, earthy centre, while ambroxan, c...
Red Wood
Cranberry and pink pepper bring a vivid, tangy opening before litchi adds translucent fruitiness. Rose and magnolia soften the centre, while musk, cedar and amberwood introduce a clean wo...
Wild
Cypress and santolina give Wild an aromatic, woody outline, joined by St. John’s wort and the grounded effect of soil tincture. Resins, opoponax, amber and labdanum build warmth and balsa...
Potion
Potion opens with angelica, mint and thyme, their aromatic freshness soon warmed by cinnamon and pepper. Rose and gentiana lend nuance before amber, cashmere wood, patchouli and musk draw...
He Wood
DSQUARED2 He Wood opens with violet and violet leaf, giving its woody profile a cool, powdery-green edge. Cedar and vetiver bring a dry, aromatic structure before fir, musk and amber form...
He Wood Silver Wind Wood
DSQUARED2 He Wood Silver Wind Wood begins with incense, lavender and sage, combining smoky depth with aromatic freshness. Nutmeg and musk add spice and softness at the centre. Vanilla, Vi...
Potion Royal Black
Incense, pimento and bergamot establish a smoky, spicy opening. Rose then emerges beside leather and tobacco, giving the floral heart a darker grain, before guaiac wood, cashmere wood and...
Potion for Women
Violet, blackberry and bergamot create a fruity, powdery opening with a green flicker. Rhubarb, rose, jasmine and lily-of-the-valley shape the floral centre, while vanilla, musk, white mu...
She Wood Golden Light Wood
Neroli, African orange flower and Amalfi lemon create a bright citrus-white-floral opening. Heliotrope and musk soften the centre with a powdery touch, while Virginia cedar and vetiver br...
She Wood Velvet Forest Wood
Violet leaf, green notes and pine define a crisp, verdant profile. Virginia cedar and vetiver reinforce its woody core, while floral notes, galbanum, musk, patchouli and amber add subtle...
She Wood
Lemon, neroli and jasmine open with lucid citrus and white-floral freshness. Violet, heliotrope and musk create a powdery centre, grounded by cedar, vetiver and amber. The result feels co...
He Wood Ocean Wet Wood
DSQUARED2 He Wood Ocean Wet Wood opens with sea water, artemisia and amber: fresh and aromatic, with a measured warmth beneath the marine air. Violet, violet leaf and musk soften the cent...
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