Marc Jacobs
Marc Jacobs is the American fashion brand founded by the designer in New York in 1984. Playful independence, cultural expression, and freedom of self-expression later expanded from clothing and accessories into perfume, beauty, and Bookmarc.
Brand story and character
Marc Jacobs developed a personal design language joining city energy, vivid presentation, and precise detail. The 1992 grunge collection for Perry Ellis and the first namesake collection in 1994 were defining early moments.
The first SoHo store opened in 1997, establishing the name as a complete brand with its own space and audience. Bookmarc followed in New York in 2010 and beauty in 2014.
Daisy launched in 2007 as the signature fragrance and developed through numerous variations with Coty. Lightness, form, and memorable visual identity extend the fashion code into perfume.
Bags, accessories, clothing, books, beauty, and scent retain a strong fashion core and a freer pop-cultural tone, expressive without becoming overloaded.
Brand fragrances
Daisy Dream
Daisy Dream opens with blackberry, pear and grapefruit, combining juicy fruit with a crisp citrus edge. Wisteria, litchi and jasmine form a delicate floral centre. Musk, white wood and co...
Perfect
Perfect begins with rhubarb and narcissus, pairing green fruitiness with a distinctive yellow-floral accent. Almond milk forms the soft, nutty heart. Cashmeran and cedar give the base a c...
Bang Bang
Bang Bang is built from a concise note list: cardamom supplies warm aromatic spice, watercress brings a green accent, and Amalfi lemon cuts through with citrus brightness. Its broader cha...
Honey
Honey opens with punch, pear and mandarin, bringing juicy fruit and citrus lift. Honeysuckle, orange blossom and peach shape a soft white-floral heart. Honey and vanilla sweeten the base,...
Dot
Dot opens with red berries, pitahaya and honeysuckle, creating a fresh, tropical-fruity first impression. Coconut, jasmine and orange blossom soften the heart, while driftwood, musk and v...
Daisy Eau So Fresh
Daisy Eau So Fresh begins with green notes, raspberry, pear and grapefruit: juicy, bright and lightly tart. Violet, litchi, apple blossom, rose and jasmine create a soft floral heart, fol...
Daisy Pop Art Edition
Daisy Pop Art Edition opens with violet leaf, strawberry and grapefruit, balancing green freshness, sweet fruit and citrus. Violet, gardenia and jasmine form a powdery floral centre, whil...
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