Tom Ford

Beau de Jour

Beau de Jour cuts a classical lavender line through mint, rosemary, oakmoss, patchouli and warm amber.

100 ml · tester

Character

How it feels

The image is one of crisp lavender laid across dark green herbs: rosemary stems, cool mint, geranium leaves and basil arranged with almost architectural order. Oakmoss brings a shaded, earthy texture beneath that cleanliness. Patchouli continues the dry ground into the base, where amber introduces warmth without softening the composition into sweetness. It feels groomed and classical, but the contrast of cool herbs and mossy depth keeps the scene alive rather than formal for formality’s sake.

Moments

When to wear

Beau de Jour fits spring, autumn and winter particularly well, whether with a shirt and jacket, after a shower or during a quiet evening. It also spans day and night easily. In hot weather, a lighter application keeps the herbal lavender profile crisp.

Business meetingsAfter-shower freshnessTailored jacketsQuiet evenings

More about the fragrance

Tom Ford Beau de Jour is an aromatic lavender fragrance with oakmoss, rosemary, mint, geranium, basil, patchouli and amber, balancing clean herbs and earthy woods.

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Ratings

How people read it

Intensity, seasonality and wearing contexts from the ULNAY encyclopedia.

Time of day

◔morning0

☀day286

◑evening0

☾night208

Season

✿spring298

◌summer197

❋autumn304

✧winter237

⏳LongevityNo votes

7 h

〰SillageNo votes

Moderate

◌FreshnessNo votes

Soft

Terms

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