Alviero Martini
Alviero Martini is an Italian fashion brand founded in Milan in 1991. The Geo map, travel imagery, and categories ranging from leather goods to clothing, shoes, and fragrance form one recognisable language.
Brand story and character
Alviero Martini S.p.A. dates to 1991 and remains headquartered in Milan. Accessories, travel goods, footwear, and clothing for women, men, and children make it a broad lifestyle brand.
The Geo map provides the principal visual signature. Italian design, original graphics, craft attention, and the idea of a journey shape the entire identity.
Gruppo Final S.p.A. acquired the company in 2003, after which the brand retained its established code while broadening its commercial categories.
Fragrance extends the same world through Flags, Geo, 1A Classe, and Urban Safari. Reference catalogues date the first perfume to 2005; 1a Classe Man, 1a Classe Sandalo From Oceania, and 1a Classe Woman followed in 2007.
Map, movement, city, travel, and Italian discipline keep accessories and scent within one coherent image rather than abstract luxury.
Brand fragrances
Urban Safari Woman
Urban Safari Woman opens with bergamot and rose before lily, violet, jasmine and ylang-ylang form a dense, powdery floral centre. Sandalwood and oakmoss give the base woody, earthy depth;...
Urban Safari Man
Urban Safari Man starts with cardamom, grapefruit and tangerine, balancing citrus juiciness with warm aromatic spice. Water notes, water lily and jasmine make the centre transparent and f...
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