Armand Basi
Armand Basi is a Spanish fashion brand created by the Basi brothers in 1987. Its family history reaches back to the knitwear workshop opened by Mercedes Sabi in Barcelona in 1944. Over time, the brand's world expanded from clothing to footwear, accessories, lifestyle objects, and fragrance.
Brand story and character
The family business originated in 1944, when Mercedes Sabi opened an artisanal knitwear workshop in Barcelona. This date describes the prehistory of the Basi Group rather than the arrival of the Armand Basi brand. The Basi brothers established the brand itself in the late 1980s, with the corporate chronology specifying 1987.
The first Armand Basi collection was presented in the summer of 1987. The brand grew from experience in knitwear but developed from the outset as a contemporary fashion project. Its connection with Barcelona became a lasting part of its identity: Armand Basi emphasises local production and support for emerging talent.
The range subsequently expanded. The story of the first London shop describes a complete “Armand world” in which footwear, lifestyle objects, and fragrances joined fashion. Perfumery therefore emerged as one category of the fashion house rather than as its original specialisation.
Functional urban design and the Barcelona context help explain the brand's visual presentation, but they do not determine the composition of its fragrances. The fashion name may establish an overall image, while concentration, notes, and development belong to a particular perfume release.
The historical pages confirm that fragrance forms part of the range, but they do not list composition names, launch years, perfumers, or the licensee. This concise article therefore records only the place of perfumery in the development of Armand Basi. A complete fragrance chronology cannot be inferred from the history of the clothing line or the ranges of third-party retailers.
Brand fragrances

In Blue
Armand Basi In Blue opens with grapefruit, bergamot and mandarin sharpened by coriander. Pepper and black currant animate a transparent floral pairing of lotus and neroli, while woods, oa...

In Red Eau de Toilette
Armand Basi In Red Eau de Toilette begins with bergamot, mandarin, ginger and cardamom in brisk motion. Lily and jasmine brighten a floral heart of rose and peony, with violet leaf, pink...

Lovely Blossom
Armand Basi Lovely Blossom pairs juicy apricot with luminous orange blossom before jasmine and plum deepen the fruit-floral theme. Heliotrope lends the base a powdery, almond-like softnes...

Rose Glacee
Armand Basi Rose Glacee opens with grapefruit, Amalfi lemon and crisp Granny Smith apple. Taif rose forms the floral centre, where apricot adds softness and cinnamon supplies a warm accen...

Sensual Orchid My Paradise
Armand Basi Sensual Orchid My Paradise begins with citrus, apple and red fruits, then opens into orchid, cherry blossom, jasmine, violet and lily-of-the-valley. Heliotrope, woody notes, m...

Sensual Red
Armand Basi Sensual Red opens with peach, clementine and bergamot, balancing ripe fruit against citrus light. Iris, violet and heliotrope make the centre soft and powdery. Praline and van...

Happy in Red
Armand Basi Happy in Red opens with lemon, mandarin and pink pepper: bright citrus with a lively spicy flicker. Hyacinth, iris and jasmine bring a fresh floral centre, while patchouli and...

L Eau Pour Homme
Armand Basi L Eau Pour Homme centres on woods, fresh spice and aromatic clarity. Bamboo and bergamot provide a crisp opening impression, cypress reinforces the green woody direction, and...
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