Etro
Etro is the Italian family fashion house that grew from a Milan textile business. Since 1968, paisley, ornament, home collections, and fragrance have formed one decorative, gently eclectic, and immediately recognisable world.
Brand story and character
Gerolamo “Gimmo” Etro established the company in 1968 with textiles as its primary language. Fashion, accessories, home, and fragrance subsequently emerged as connected expressions rather than unrelated categories.
Paisley became the signature during the early 1980s. It carries associations with textile memory, travel, and ornament, giving Etro a softer and more narrative form of Italian luxury.
A home line followed in 1985 and fragrance in 1989. Women, men, children, interiors, and perfume now allow the same aesthetic to move through several environments.
Etro fragrance shares the layered quality of its fabrics. A long-term agreement with Coty in 2024 for perfume and home scent confirmed the continuing importance of this direction.
L Catterton took control in 2021, Marco De Vincenzo assumed creative direction for womenswear, menswear, and home in 2022, and the founding family completed its exit in 2025. Textile, ornament, Italian origin, and measured decoration nevertheless remain the enduring core.
Brand fragrances
Io Myself
Io Myself opens with the dry grain of papyrus, illuminated by lemon, bergamot and mandarin orange. Turkey red rose, saffron and cedar bring warmth and colour to the heart before oud, styr...
Vetiver
Vetiver opens with clary sage, artemisia, bergamot and petitgrain, a brisk aromatic introduction with green and citrus facets. Vetiver, cypress and cedar form a dry woody heart, while tob...
Paisley
Cardamom, cassis and bergamot give Paisley a bright opening where aromatic spice meets tart green-fruity colour. Ylang-ylang and jasmine sambac add a rich floral glow, sharpened by pink p...
Anice
Star anise leads Anice with a cool, distinctive clarity, brightened by bergamot and Brazilian rosewood. Caraway and fennel deepen its aromatic spice while iris and jasmine soften the cent...
Sandalo
Sandalo opens with bitter orange, lemon and rose before settling into a sandalwood-centred heart shaped by geranium and more rose. Patchouli, amber, cypress, musk and vanilla deepen the f...
Vicolo Fiori
Vicolo Fiori pairs bellflower and mandarin with a fluid heart of lotus, water lily and cyclamen. Melon, white peach, rose hip and ylang-ylang lend gentle fruit and floral colour, while mu...
Pegaso
Bergamot, citron and neroli make Pegaso immediately bright and citrus-led. Basil and pepper bring an aromatic, freshly spiced edge, while iris adds a measured powdery softness. Cedar, ben...
Rajasthan
Pink pepper and lemon brighten Rajasthan’s opening alongside portulaca. The heart unfolds in a full floral register: mimosa and Damask rose meet black locust and cassia, balancing golden...
Ambra
Ambra by Etro, released in 1989, opens with fir resin, lemon, geranium, coriander, bergamot and rose. Labdanum, patchouli and styrax form a dark, balsamic heart. Amber, vanilla, opoponax...
Relent
Relent begins with an energetic quartet of Amalfi lemon, orange, lime and eucalyptus. African orange flower, iris and rose tincture then soften the citrus brightness, while musk, vanilla...
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