Fresh
Fresh is the American skincare and fragrance brand founded by Lev Glazman and Alina Roytberg in 1991. Nature-inspired ingredients, modern scientific development, and sensory pleasure connect skincare, lip and body care, and perfume.
Brand story and character
Fresh began in 1991 with a recognisable language poised between nature and contemporary cosmetic research. Naturally derived ingredients and modern science support formulas intended to be effective and pleasurable to use.
The brand focuses on practical, calm care rather than fashion spectacle. Biodiversity, promising natural ingredients, texture, scent, and the feeling on skin matter alongside product function.
Hesperides Grapefruit, Cannabis Santal, Rose Morning, and Lily Jasmine continue this approach through botanical and citrus associations. Fragrance complements the broader care identity rather than standing apart as a separate house.
Fresh remains clear and composed across both skincare and scent. Its gentle sensory aesthetic avoids visual overload and abrupt stylistic gestures.
Brand fragrances
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