Gian Marco Venturi
Gian Marco Venturi is an Italian fashion brand associated with its namesake designer and The First SpA. Its history moves between Milan and Florence, while fragrance has developed since the middle of the 1980s with a clean and recognisably Italian character.
Brand story and character
The First SpA traces its history to Milan in 1974 and works with Made in Italy perfume and personal care. Designer Gian Marco Venturi was born in Florence in 1955, studied in Prato and later economics and commerce, entered fashion in 1974, and launched a Milan ready-to-wear label in 1979.
A presence on Via della Spiga followed in 1983. Strict lines and measured expression shaped womenswear, while menswear retained a more traditional classicism; a soft neutral look with architectural precision translated naturally into fragrance.
The catalogue comprises 20 fragrances dating from 1985 to 2023. GMV Uomo appeared in 1997, GMV Uomo Energy in 1998, and Woman in 2001, followed by series such as Frames and Nightfall. Freshness, florals, woods, and aromatics retain clear boundaries and an Italian fashion rhythm.
Brand fragrances
Woman Eau de Toilette
Woman Eau de Toilette by Gian Marco Venturi opens with freesia, grapefruit and bergamot, giving the floral profile a bright citrus edge. White lotus, iris, hawthorn and additional floral...
Aqua
Aqua by Gian Marco Venturi pairs sea notes and lime with a floral-green centre of jasmine and oakmoss. Cedar and amber shape the base, turning the initial salty citrus freshness drier and...
Girl
Girl by Gian Marco Venturi opens with Amalfi lemon, grapefruit, orange, rosemary and pear, mixing tart citrus with aromatic greenery and fruit. Ginger, lotus, freesia and cinnamon shape a...
GMV Uomo Energy
GMV Uomo Energy by Gian Marco Venturi opens with sea water, basil, Amalfi lemon and bergamot in a cool aromatic surge. Peach and jasmine soften a nutmeg-spiced heart. Orris root, musk, Vi...
GMV Uomo
GMV Uomo by Gian Marco Venturi begins with cypress, mint and bergamot, creating a cool green opening. Lavender, patchouli and geranium add aromatic structure, while oak moss and sandalwoo...
Encyclopedia brands
Quick navigation