Liu Jo

Liu Jo grew in Carpi, an Italian center of knitwear production. The twenty-fifth anniversary celebrated in 2020 points to 1995 as the brand's starting year. Its story links regional fashion expertise with a broader world of clothing, accessories, and lifestyle.

In Liu Jo's language, glam means more than surface decoration. The brand connects it with freedom of expression, energy, and the ability to combine everyday ease with a noticeable detail. This code has changed with its campaigns while retaining Italian roots.

Liu Jo entered fragrance in 2014. This marks the start of the direction, not the date of every bottle. Glam appeared later: a specialist database dates it to 2019 and names Alienor Massenet, although the current Liu Jo Beauty page does not repeat these two fields.

Glam is presented as an eau de parfum in 30, 50, and 100 ml. The opening combines grapefruit, redcurrant, and ginger. Citrus bitterness, berry tartness, and dry spice create a lively contrast.

Peony meets jasmine and freesia in the heart. Peony contributes soft volume, jasmine makes the floral section denser, and freesia preserves transparency. The composition moves from a sharp bright opening toward a more even floral center.

Amber, musk, and vetiver form the base. Amber provides warmth, musk smooths the transitions, and vetiver adds a dry woody-green line. The finish supports a modern clean character without literally repeating the bottle color or the name Glam.

The open Liu Jo Beauty profile directly confirms the product pyramid, while the date and author remain reference information. This encyclopedia profile separates those evidence levels instead of presenting an archival attribution as current storefront data. Check availability of each volume separately.