Liz Claiborne
Liz Claiborne grew from an idea of accessible and easily coordinated womenswear into accessories, home textiles, and perfume. Its New York history began in 1976, while Curve, Lucky You, Mambo, and Realities became leading fragrance lines.
Brand story and character
Liz Claiborne founded the company in New York in 1976 with Art Ortenberg, Leonard Boxer, and Jerome Chazen. Practical womenswear made separate pieces easy to combine, offering a clear response to everyday American life.
Clothing, accessories, jewellery, swimwear, home textiles, and fragrance now support a wider lifestyle identity rather than operating as unrelated categories.
The first women's fragrance appeared in 1986. Curve, Lucky You, Mambo, Realities, Liz, and Bora Bora developed perfume into an emotional and compact expression of the fashion style.
Liz Claiborne retains familiar American practicality through composed design rather than a radical gesture. Flexible daily clothing and softly recognisable fragrance remain its strengths.
Brand fragrances
Curve
Curve by Liz Claiborne opens in a lively rush of blackberry, grapefruit, mandarin, peach and bergamot. Lily-of-the-valley, pink peony, freesia and magnolia bring an airy floral centre, wh...
Curve Wave
Curve Wave by Liz Claiborne feels bright, fluid and easy to wear. Aromatic and floral facets share the foreground with juicy fruit, fresh spice and citrus; white-floral, tropical and gree...
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