Louis Féraud
Louis Féraud is a French fashion house associated with its namesake designer and classical Parisian femininity. Its early history took shape through boutiques and couture milestones in the late 1940s and 1950s, followed by ready-to-wear and fragrance.
Brand story and character
Louis Féraud is a French house in which fashion and the founder's personality are closely connected. Records differ on the earliest chronology, citing a boutique in 1947, a first Maison de Couture in 1950, and the launch of a couture house in 1958. It is therefore more accurate to see the brand as taking shape throughout the 1940s and 1950s.
Féraud expanded from couture into ready-to-wear. A 1970 agreement with the German company Fink supported a women's line, menswear followed in 1975, and Golden Thimble awards in 1978 and 1984 confirmed its place in French fashion.
Fantasque appeared in 1981 and was distributed through Avon Cosmetics in 1982. Vivage followed in 1984 and Cote d'Azur in 1988, establishing perfume as a sustained extension of the fashion image.
Later ownership changed: Secon Group acquired Féraud in 1999, and ESCADA took a 90% stake in 2002. Licensing and commercial lines became more important, while the founder's name, couture associations, and early fragrances preserved recognition.
Brand fragrances
Eau Des Sens
Eau Des Sens opens with pink pepper, spices, black currant and bergamot, then turns toward the transparent floral character of peony and lotus. Tart fruit and citrus bring brightness, whi...
Nuit des Sens
Nuit des Sens begins with the animated warmth of pepper and nutmeg, edged by bergamot. Incense, leather and violet leaf deepen the centre before vetiver, patchouli and vanilla establish a...
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