Mexx
Mexx is a Dutch fashion brand created in 1986 by bringing the menswear label Moustache and womenswear label Emanuelle together. Casual urban style later expanded into clothes, shoes, accessories, and fragrance.
Brand story and character
Rattan Chadha built Mexx by joining Moustache and Emanuelle, with the XX in the name symbolising two kisses. The merger created one modern and recognisable urban image for women and men.
International retail and lifestyle expansion brought childrenswear, footwear, bags, eyewear, home products, and fragrance into the brand world.
Reference catalogues record Mexx perfumes from at least 1996. Mexx Classics, XX Collection, Black, and Life Is Now show fragrance as a continuing category rather than a one-off addition.
Ownership changed over time through Liz Claiborne, The Gores Group, Eroğlu Holding, RNF Group, and HVEG Fashion Group.
Mexx remains grounded in accessible modernity, a relaxed urban rhythm, and a lifestyle identity designed for everyday use rather than exclusivity.
Brand fragrances
Wild
Mexx Wild opens with raspberry, orange blossom and bergamot, mixing ripe sweetness with a bright white-floral accent. Frangipani, rose mallow and rose form a sunny floral heart. Vanilla,...
Mexx
Mexx Mexx opens with lavender, mandarin orange, pineapple and basil, combining citrus-fruit brightness with herbal coolness. Fern, fir, geranium and jasmine create a green aromatic centre...
Very Wild
Mexx Very Wild starts with black currant and raspberry, lifted by orange, mandarin orange and bergamot. Marshmallow gives the floral heart a soft, airy sweetness beside frangipani and ros...
Magnetic for Him
Mexx Magnetic for Him balances a cool aquatic accord with woodsy notes and patchouli. The freshness is clean but not weightless: earthy, aromatic and balsamic facets give it depth, while...
Magnetic for Her
Mexx Magnetic for Her centres on floral notes and lotus, giving the composition a light, clean character. A subtle fruity sweetness adds life, while aquatic and ozonic facets suggest cool...
Perspective
Mexx Perspective begins with bergamot, tangerine and grapefruit, coloured by red apple and pineapple and given a darker edge by birch and labdanum. Mint, pepper, water lily and clary sage...
Diversity Man
Mexx Diversity Man is built on contrast: a juicy, fresh opening gives way to coffee, warm spice and woods, then settles into vanilla sweetness with a powdery amber nuance. Fruity, floral...
XX by Mexx Mysterious
XX by Mexx Mysterious opens with pink pepper, red currant, Granny Smith apple and apricot: tart, juicy and lightly spiced. Plum deepens the fruit beside freesia and peony, while sandalwoo...
XX by Mexx Lovesome
XX by Mexx Lovesome begins with the clear sweetness of pear and the darker juiciness of blackberry. White flowers and freesia make the centre airy, while green notes give the fruit a fres...
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