Odin
Odin is the New York brand that grew from a carefully curated retail context into a fragrance identity of its own. Clothing, accessories, perfume, and home fragrance are associated with founders Paul Birardi and Eddy Chai.
Brand story and character
Odin New York emerged from the city's fashion and retail environment in the late 2000s. It began as a menswear concept store before developing ODIN EDP, ODIN HOME FRAGRANCES, fashion, and collaborative projects within a broader lifestyle identity.
The first fragrance line launched with Drom in 2009. 07 Tanoke, Black Line, and White Line later developed composed, urban, and frequently gender-neutral perfume directions.
New York, curation, independent fragrance, and understated design form a recognisable language that connects product categories through quiet structure and city character.
Brand fragrances
03 Century
03 Century by Odin begins with dry birch, cypress and mint, bringing a cool green edge to its ambered woods. Myrrh, vetiver and patchouli deepen the middle with resinous, earthy texture....
04 Petrana
04 Petrana by Odin opens with pink pepper, coriander and cassis, pairing dry spice with a dark berry accent. Violet leaf, iris and heliotrope form a cool, powdery heart with ozonic and aq...
02 Owari
02 Owari by Odin opens with mandarin, bergamot and petitgrain: juicy citrus sharpened by a green, dry edge. Neroli, amyris and cubeb pepper add floral softness, wood and spice before Virg...
01 Sunda
01 Sunda by Odin starts with juniper berries, bergamot and Himalayan cedar, establishing a cool, dry aromatic frame. Heliotrope softens the middle beside black pepper and palmarosa, then...
Encyclopedia brands
Quick navigation