Paris Hilton
Paris Hilton is a celebrity fragrance line associated with the American media personality and entrepreneur. Launched with Parlux in 2004, it grew into a multi-series collection for women and men with a bright pop-cultural character.
Brand story and character
Paris Hilton is an early example of a celebrity perfume brand in which a public name and image became the foundation for a continuing fragrance line.
Just Me, Heiress, Can Can, Passport, Rush, and Iconic demonstrate regular expansion rather than a single promotional release, including both women's and men's variations.
Fruit, flowers, soft sweetness, sparkle, and accessible decoration align the perfume range with a lively pop image. Iconic was presented as the 30th fragrance.
Paris Hilton is therefore best understood as a durable celebrity fragrance programme with sustained market history rather than a classical independent perfume house.
Brand fragrances

Tease
Tease opens with red apple, peach and bergamot, then turns towards a full white-floral heart of tuberose, jasmine and frangipani. Sand, woodsy notes and amber give the base a warm, textur...

Passport Tokyo
Passport Tokyo pairs Amalfi lemon with crisp red apple before moving into frangipani, African orange flower, iris and jasmine. Cedar, sandalwood and musk bring a warm, smooth foundation t...

Passport Paris
Passport Paris begins with peach, red berries and mandarin orange, creating a bright, rounded fruitiness. Honeysuckle, jasmine and peony soften the centre before vanilla, musk, patchouli...
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