Rasasi
Rasasi is the Dubai family perfume house founded by Abdul Razzak Kalsekar in 1979. Eastern and Western fragrance lines, Blue Lady, retail across the GCC, and export to more than 60 countries define its reach.
Brand story and character
Abdul Razzak Kalsekar founded Rasasi in Dubai in 1979. Family continuity, production, retail, and a long history distinguish it from a short-term regional label.
Blue Lady became an early success and an emblem of the Western-facing range. Eastern and Western directions allow the house to create both traditional Arabic fragrance and more internationally familiar styles.
Rasasi operates 165 boutiques across GCC countries and exports to more than 60 markets. Its own network and international distribution are integral to its visibility.
Quality, elegance, innovation, competition, family continuity, and an East-West balance frame the house's identity as a pioneer of monobrand fragrance retail in the region.
Brand fragrances
Rumz Al Rasasi 9459 Pour Elle (Crocodile)
Rumz Al Rasasi 9459 Pour Elle (Crocodile) opens with bergamot, mandarin orange and lily-of-the-valley, an easy blend of citrus brightness and floral freshness. Patchouli and amber add war...
Feelings
Feelings opens with bergamot, Amalfi lemon and rose, giving its powdery character a clear citrus lift. Jasmine and lavender form the floral-aromatic middle. Vanilla, musk, amber and sanda...
Emotion Men
Emotion Men begins with African orange flower and bergamot before turning warmer and smoother. Lavender, rose and violet give the middle an aromatic, powdery floral character, touched by...
Deserve Women
Deserve Women opens with citruses, neroli, rose and lavender, balancing brightness with aromatic floral softness. Geranium and clove sharpen the middle with a fresh-spicy accent. Tobacco,...
Ambition men
Ambition men starts with sage, orange and bergamot: aromatic, clean and lightly herbal. Floral notes and spices soften the transition into a woody centre, while musk and amber bring calm...
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