Ulric de Varens
Ulric de Varens is a French perfume brand that dates its history to 1981. It presents its fragrances with an emphasis on simplicity and accessibility, across dedicated collections for women and men as well as shared formats.
Brand story and character
Ulric de Varens occupies a clear place in French perfumery through a structured collection system and an established history. The brand dates its beginnings to 1981, stresses its French identity and reports a presence in more than 90 countries, presenting a coherent perfume world rather than an assortment alone.
Its current catalogue follows several directions. Women’s collections include Varens Sweet, Varensia and Eau de Varens, while UDV For Men is joined by UDV VIP, UDV Blue, UDV Black, UDV Night and UDV Flash. These themed families address different personalities and everyday settings rather than relying on one universal line.
The brand emphasises accessibility, French savoir-faire and perfume composition as a language of image. Its collections and clear presentation create a recognisable profile aimed at a broad audience and built around readily understood fragrance ideas.
Brand fragrances
Varensia
Neroli, orange, mandarin and bergamot flash through raspberry, aldehydes and clove. Black currant, cassis and a broad floral heart follow, before oak moss, vetiver, sandalwood, resins, va...
Isa
Geranium, galbanum and mandarin open with green bitterness and citrus light. Nutmeg warms rose and ylang-ylang at the centre, while musk, labdanum and sandalwood settle into a soft, light...
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