Vera Wang
Vera Wang is an American fashion brand named after its founder and established in New York in 1990. Its sensual, youthful and refined aesthetic is expressed through draping, detail and a modern approach to bridal design, later extended to ready-to-wear, accessories, fragrance and homeware.
Brand story and character
Vera Wang grew from bridal design into a distinctive American fashion house. In 1990, Wang opened her first flagship on Madison Avenue, bringing a more contemporary designer perspective to wedding dress. The name soon came to represent a wider world beyond bridalwear.
Sensuality, youthful refinement, complex draping and a composed visual manner are enduring codes. They shape both fashion and fragrance through controlled decoration, clean silhouettes and assured femininity.
The brand expanded steadily: Vera Wang On Weddings appeared in 2001, the first Vera Wang Signature fragrance in 2002, and a home collection with Wedgwood in 2003. Simply Vera Vera Wang, Vera Wang LOVE and BLACK by Vera Wang later broadened this lifestyle portfolio.
Fragrances including LOVE, Princess and Rock Princess use floral, fruity and amber facets to continue the brand’s bridal and evening aesthetic in a softer but recognisable form.
Wang has received honours from the CFDA as well as the Legion of Honor and National Medal of Arts. In 2025, the brand joined the WHP Global family, opening another chapter for an established house with a strong personal signature.
Brand fragrances
Be Jeweled
Vera Wang Be Jeweled opens with red currant, Champagne and pomegranate: juicy, tart and lightly effervescent. Passionfruit brightens a floral heart of pink peony and honeysuckle, while su...
Lovestruck
Vera Wang Lovestruck begins with guava and mandarin orange, shaped by the aromatic nuance of angelica. Lotus and tuberose give the heart a soft floral presence before musk and woodsy note...
Princess
Vera Wang Princess opens with water lily, apricot, apple and mandarin orange, balancing freshness with ripe fruit. Dark chocolate and guava add a playful richness to tiare flower and tube...
Truly Pink
Vera Wang Truly Pink opens with litchi, freesia and cassia before moving into a floral heart led by pink rose, peony and lily-of-the-valley. Iris and woodsy notes lend the base a restrain...
Preppy Princess
Vera Wang Preppy Princess places red berries, red apple and tangerine at the front: juicy, fresh and lightly sweet. Jasmine and honeysuckle create a warm white-floral centre, while coconu...
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