Victoria's Secret
Victoria's Secret is an American brand that grew from lingerie retail into a broad fashion and beauty business. Today, intimates and sleepwear sit alongside prestige fragrances and body care as parts of one recognisable identity.
Brand story and character
Victoria's Secret was founded by Roy Raymond in Palo Alto, California, in 1977, with the aim of making lingerie shopping less awkward and more aesthetically considered. Leslie Wexner acquired the business in 1982 and expanded it into a major name in American fashion retail.
Beauty became an established part of Victoria's Secret during the 1990s. Fragrance and cosmetics joined underwear, sleepwear, swim and sportswear, turning the label into a broader lifestyle brand with a powerful visual code.
In 2021, Victoria's Secret became the independent Victoria's Secret & Co. The company describes a modern specialty retailer spanning fashion-led intimates, lingerie, sleepwear, athleisure, prestige fragrance and body care. Bombshell, Bare, Tease, Very Sexy, Dream and Love confirm fragrance as a central part of its present identity.
Brand fragrances
Heavenly
Heavenly is built from a concise palette of sandalwood, musk, jasmine, vanilla and gold. Its dominant impression is woody, powdery and musky, with white-floral softness and a gentle warm-...
So In Love
So In Love is led by Moroccan rose, given a warm-spiced edge by carnation and depth by cognac. Violet leaf adds a fresher green-toned contrast, while honey, ylang-ylang and jasmine build...
Sexy Little Things Noir Tease
Sexy Little Things Noir Tease opens with pear, lychee, red apple and mandarin orange, creating a juicy, sweet fruit accord. Gardenia, jasmine, sweet pea, freesia and magnolia soften the c...
Bombshell
Bombshell opens in vivid colour: passionfruit, grapefruit, pineapple, tangerine and strawberry combine sweetness with tart citrus freshness. Peony, vanilla orchid, red berries, jasmine an...
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