Iceberg

Giuliana Marchini Gerani and Silvano Gerani launched Iceberg within the family company Gilmar in 1974. From the outset, colour, graphics, and an energetic presentation distinguished it from quiet classicism.

The house describes its language as deluxe sportswear with a strong pop-art influence. During the 1970s it expanded from menswear into womenswear and developed a wider urban vocabulary.

Reference histories describe Iceberg as an Italian luxury design house that began with knitwear and helped make sportswear fashionable. Leather goods, denim, accessories, and lifestyle categories later broadened the range, with the 1980s and 1990s becoming especially important to its pop-cultural image.

Iceberg remains part of Gilmar Group and connected with the founders' family, giving the label a stable Italian production and brand framework.

Perfume followed fashion. Iceberg Femme appeared in 1989 and Iceberg Homme in 1990, followed by Twice, Universe, Fluid, Effusion, and Light Fluid. Licensing partners changed during the 2000s, with later sources naming Give Back Beauty.

Iceberg is therefore defined by urban energy, graphic confidence, and a lasting relationship with pop culture. Its fragrance history extends the same vivid identity beyond clothing.