Laura Biagiotti
Laura Biagiotti is the Italian fashion house closely connected with Rome, family tradition, and soft elegance. Its origins reach back to Delia Soldaini Biagiotti in 1965, while Laura Biagiotti became known for cashmere and the cultural imagery of Italy.
Brand story and character
The house developed in Rome through family craft and an authorial fashion identity. During the 1960s, Laura Biagiotti followed her mother Delia Soldaini Biagiotti into the atelier, making fashion part of a lived family practice.
Cashmere became a central material and earned Laura Biagiotti the name “Queen of Cashmere.” Tactility, noble softness, pure silhouettes, and intelligent femininity define the house more than volume.
Roma, Roma Fiori Bianchi, Roma Uomo Nero Estremo, Aqve Romane, Forever, Forever Gold for Her, Forever Touche d'Argent, Green Swing, and Laura form a rich perfume world. Fiori Bianchi, the first fragrance, appeared in 1982.
Roma and the four Aqve Romane compositions use the city as cultural memory, daily beauty, mood, and image, connecting fashion and fragrance within one identity.
Family continuity, Roman origins, cashmere softness, and cultural discipline keep Laura Biagiotti recognisable in both fashion and perfume without heaviness or distance.
Brand fragrances
Mistero di Roma Uomo
Laura Biagiotti Mistero di Roma Uomo starts with mandarin orange, grapefruit and bergamot in a bright, concise citrus accord. Heliotrope softens the centre, juniper adds aromatic definiti...
Mistero di Roma Donna
Laura Biagiotti Mistero di Roma Donna opens on grapefruit, mandarin orange and apple, then changes register with almond, anise, heliotrope and cyclamen. Vanilla, myrrh, sandalwood, amber...
Laura Rose
Laura Biagiotti Laura Rose begins with cassis, black currant, orange and Amalfi lemon, bringing tart fruit and lucid citrus around the central rose. Wheat and freesia lend the floral hear...
Laura
Laura Biagiotti Laura opens with watermelon, peach, litchi, plum and green notes, lifted by bergamot and Brazilian rosewood. Freesia, cyclamen and lily-of-the-valley lead a broad floral h...
Tempore Uomo
Laura Biagiotti Tempore Uomo opens with hazelnut, pineapple, lavender, melon, anise, yuzu, pepper, cypress, lemon and neroli. Its floral-spicy centre layers carnation and rose with cinnam...
Night
Laura Biagiotti Night opens with clary sage, fruit, orange, bergamot, aldehydes and Amalfi lemon. Cinnamon and carnation warm an expansive floral heart of ylang-ylang, tuberose, jasmine,...
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