Masaki Paris Parfums
Masaki Paris Parfums emerged in 1998 from a collaboration between Japanese designer Masaki Matsushima and France's Groupe Panouge. The first project was conceived for a fashion show and then developed into an enduring fragrance line. Its language combines Japanese cultural imagery, French formula development, and the bottle as an integral part of the concept.
Brand story and character
Masaki Paris Parfums traces its history to 1998. The line emerged at the intersection of Masaki Matsushima's fashion and Groupe Panouge's fragrance expertise. According to the group's history, the starting point was a scent created specifically for a fashion show; the project's success led to a long-term collaboration that continues in the current catalogue.
This origin gives the brand a dual perspective. Matsushima contributes the design imagination, forms, and connection to Japanese aesthetics, while the French house organizes fragrance development and production. Masaki's history specifically highlights Jean Jacques, but authorship of each fragrance requires its own product record. Leonardo Lucheze is explicitly named as the perfumer of HaNa, NIJI mat;, and Matsu Ki.
Japanese concepts recur in the names and object design. HaNa refers to hanakotoba, the language of flowers; NIJI means rainbow; and Ki denotes spirit, vitality, and the invisible energy that moves through all things. These words are not merely decorative labels: the flower, rainbow arc, and soft rounded form become the basis of each bottle's graphics and silhouette.
HaNa is structured as an airy floral image. Bergamot and green tea meet pear and lychee at the opening. The heart gathers rose, lily of the valley, and wisteria, while watermelon supports a transparent juiciness. White cedar, sandalwood, and crystalline musk give the composition a soft woody foundation. Leonardo Lucheze links the concept to the blooming flower depicted on the bottle.
NIJI mat; translates the idea of a rainbow into a sequence of colorful impressions. Cherry, mandarin, melon, and pear are listed in the top. Marine watery notes, lily of the valley, ylang-ylang oil, rose oil, and solar jasmine follow. Cashmeran, Ambroxan, tonka and vanilla absolutes, and musk form the warm base. Groupe Panouge's press archive dates the fragrance's presentation to October 13, 2025.
Matsu Ki, presented on June 19, 2025, centers on orange blossom. Keraji mandarin, bergamot, raspberry, and an orangette accord create a citrus opening that is both fresh and candied. Orange-blossom honey, lavender, Tunisian neroli, and pink pepper meet in the heart. Orange-blossom absolute, toasted caramel, amberwood, and musk make the finish warm and gourmand.
All three works were composed by Leonardo Lucheze, yet they do not repeat one another. HaNa remains cool, fruity-floral, woody, and musky; NIJI mat; moves from juicy fruit through marine florals into a vanilla-musk base; Matsu Ki contrasts natural-feeling citrus freshness with caramelized warmth.
The boundaries of dating matter as well. The year 1998 belongs to the founding of the fragrance line and the beginning of the collaboration, not to these three current formulas. The press-release archive supports 2025 dates for Matsu Ki and NIJI mat;. The accessible HaNa page does not state an exact day or year, so none is reconstructed from secondary databases. This preserves the distinction among the brand's origin, the operator's work, and the record of each composition.
Brand fragrances

NIJI mat
NIJI mat opens with melon, pear, mandarin and cherry in a juicy, colourful accord. Watery notes and sea water lend transparent freshness, while solar notes, jasmine, rose oil, lily of the...

Matsu Ki
Matsu Ki opens with mandarin, orange and bergamot, sharpened by a juicy raspberry accent. Neroli and orange blossom carry the citrus glow into a heart of honey, lavender and pink pepper....

HaNa
HaNa opens with cool, juicy pear and lychee, brightened by bergamot and green tea. Rose, wisteria, lily of the valley and watery watermelon shape a transparent floral heart. Musk, cedar a...

Shiro
Shiro by Masaki Matsushima opens with cotton flower and cyclamen before settling into a powdery floral heart of iris and rose. White musk keeps the finish clean and soft, while spruce add...

Suu…
Suu… by Masaki Matsushima starts with pear, pomelo and carambola, blending juicy sweetness with citrus and tropical freshness. Lotus and jasmine make the centre transparent and flo...

Masaki
Masaki by Masaki Matsushima opens in a rush of litchi, passionfruit, red apple and watermelon. Rose, magnolia and cherry blossom turn the vivid fruit toward a soft floral centre, with ras...

Matsu Sakura
Matsu Sakura by Masaki Matsushima pairs litchi and pear with Japanese cherry blossom and sweet pea. The fruit feels fresh and gently sweet, while the floral centre remains light and trans...

Cherry
Cherry by Masaki Matsushima brings together cherry blossom, cherry, black currant, cassia, raspberry, watermelon and blueberry in a vivid fruit-led composition. Lotus and sweet pea add fl...

Tokyo Days
Tokyo Days by Masaki Matsushima opens with tangerine, melon and yuzu, giving its floral character a crisp citrus-fruit lift. Peony, cherry blossom, peach, white rose and jasmine sambac fo...

Mat
Mat by Masaki Matsushima opens with tea, bamboo, watermelon and juniper berries, combining green clarity with cool fruit and aromatic lift. Lotus, mint, black currant, rose and jasmine fo...
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