Santa Maria Novella

Santa Maria Novella traces its origin to the Dominican convent in Florence, where friars cultivated medicinal plants and made ointments, balms, and preparations. Scent, care, and apothecary practice therefore share one historical source.

The chronology begins in 1221, includes a documented small convent pharmacy in 1508, an administrative structure by 1542, and the opening of the Officina to the public in 1612.

Its historic address at Via della Scala 16 and the continuing relationship with the convent complex make Florence a material part of the identity rather than a decorative origin story.

Acqua della Regina, Melograno, Tabacco Toscano, Rosa Novella, Fresia, Rosa Gardenia, Angeli di Firenze, I Giardini Medicei, and Pot Pourri connect flowers, herbs, spices, resins, and restrained Florentine style across fragrance and home categories.

Specific dates, places, and forms keep the past tangible, allowing each name and product line to carry a trace of the original botanical and apothecary environment.

Italmobiliare acquired the company in 2020, while the historic centre and Florentine identity remained fundamental to the international brand.