Swarovski
Swarovski is an Austrian crystal house founded by Daniel Swarovski in 1895. Engineering precision, controlled brilliance, and the transformation of light into form connect jewellery, watches, accessories, decorative objects, and fragrance.
Brand story and character
Daniel Swarovski founded the company in 1895 around a technological advance in precision machine cutting. Engineering and visual control established a language of clear geometry, light, and exact brilliance.
Jewellery, watches, accessories, decorative objects, and Swarovski Created Diamonds broadened the range while retaining crystal and reflected light as central materials.
The first jewellery line appeared in 1977, followed by Daniel Swarovski Paris in 1989, showing the movement from crystal supplier towards an independent product and style platform.
Giovanna Battaglia Engelbert became global creative director in 2020, and the Swan Octagon logo introduced in 2021 gave the heritage a more contemporary visual frame.
A small fragrance portfolio beginning around 2010, including Aura, Aura Intense, Miss Aura, and Swarovski Edition, extends ideas of luminosity, feminine decoration, and polished form.
Brand fragrances
Encyclopedia brands
Quick navigation