Brand

Women'secret

Women'secret is a Spanish brand launched in Madrid in 1993 and owned by Tendam. Lingerie, sleepwear, swimwear and accessories shape an identity that combines practicality, modernity and a soft visual style.

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1 fragrances 6 accords

Brand story and character

Women'secret opened its first store in Madrid in 1993, offering lingerie, sleepwear and home clothing designed around everyday comfort. International expansion began in the early 2000s; today, the brand reports more than 652 stores across more than 61 countries.

Its identity combines femininity with practical function. Bras, briefs, pyjamas, homewear, swimwear and accessories are joined by selected products for men, teenagers and expectant mothers, creating a broad wardrobe for home, rest and seasonal needs.

Women'secret presents prestige, femininity and modernity in a calm, approachable visual language. Softness and attention to silhouette remain visible even in its most practical collections.

Reference sources also list fragrance and related products, although their public history is less developed than the fashion business. Women'secret is therefore best understood primarily as an international Spanish lingerie, sleep and swimwear brand with a clear feminine identity.

Brand fragrances

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