Chopard
Chopard is a Swiss house whose history began in 1860, when Louis-Ulysse Chopard established a watchmaking workshop in Sonvilier. It later became a family maison under the Scheufeles, combining precise mechanics, jewellery design, and a recognisable style.
Brand story and character
Chopard began with watchmaking in Sonvilier in 1860, building its reputation on precision, fine execution, and watches made for reliable daily use. The Scheufele family acquired the company in 1963 and shaped its modern identity as a family-owned house with a strong sense of continuity.
During the second half of the twentieth century, watches and jewellery acquired a distinctive shared language. Happy Diamonds appeared in 1976, followed by Chopard Manufacture in Fleurier in 1996. Moving diamonds, sporting elegance, clean jewellery lines, and careful finishing joined engineering with luxury.
Chopard has partnered with the Cannes Film Festival since 1998 and launched its Journey to Sustainable Luxury in 2013. A subsequent commitment to 100% ethical gold for watches and jewellery connected decorative expression with material responsibility.
Haute Parfumerie extends the same world through fragrance for women and men. Casmir, launched in 1992, was followed by Wish, Happy Spirit, 1000 Miglia, Malaki, and other families. Composition, character, and a sense of completion translate the house's approach from objects into scent.
Today Chopard remains a broad but coherent Swiss maison. Family history, precise form, enduring collections, watches, jewellery, and fragrance all contribute to one consistent system of taste.
Brand fragrances
Vanille de Madagascar
Vanille de Madagascar opens with tea, orange blossom and bergamot, giving its sweetness a bright aromatic frame. Madagascar vanilla and caramel form the soft centre, then Haitian vetiver...
Madness
Madness opens with pink pepper, pink litchi and kumquat, combining soft spice, juicy fruit and citrus brightness. Rose and hibiscus shape the floral heart, while woody notes and palisande...
Happy Spirit Bouquet d’Amour
Happy Spirit Bouquet d’Amour centres on sweet, nutty nougat, sugar and vanilla, coloured by raspberry and rose. Yuzu supplies a citrus contrast, while peony keeps the floral side buoyant....
Wish
Wish begins with a wide fruit palette led by coconut, strawberry, gooseberry, pear and black currant, brightened by yuzu and orange blossom. Honey and milk bring a lactonic sweetness to i...
Iris Malika
Iris Malika begins with wild berries, spices and pink pepper, setting fruit against warm spice. Iris leads the floral heart beside ylang-ylang and jasmine. Woods, benzoin, Peru balsam and...
Happy Spirit
Happy Spirit opens with raspberry’s sweet-tart fruitiness and the sharper lift of bitter orange. Honeysuckle and osmanthus create a softly floral centre, while cashmere wood, amber and mu...
Casmir
Casmir opens with peach, coconut, mango, mixed fruits and bergamot, setting a ripe, sweet tone. Geranium, jasmine, lily-of-the-valley and other floral notes broaden the centre before vani...
Noble Vetiver
Noble Vetiver opens dry and aromatic, with vetiver and bergamot sharpened by paprika and cardamom. Mahogany and clary sage build a firm woody centre, while tobacco and leather deepen the...
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