Elizabeth Arden

Elizabeth Arden founded her business in New York in 1910 and made the red door of her Fifth Avenue salon an enduring emblem.

Her approach joined skincare, cosmetics, exercise, and professional salon practice into a broad idea of modern beauty.

The first salon at 17 Elizabeth Street helped shape the name before the Fifth Avenue identity became central to the brand.

By 1916 the company was expanding its reach, and in the 1930s Elizabeth Arden products had established a substantial international presence.

The Blue Grass fragrance, introduced in 1930, became an early perfume landmark, while later lines connected fragrance with the polished style of the beauty house.

In 1946 Elizabeth Arden became the first businesswoman to appear on the cover of TIME, and in 1962 the brand received a Royal Warrant. These milestones reflected her wider influence on modern beauty culture.

Today Red Door, Green Tea, White Tea, Sunflowers, and 5th Avenue show different facets of the range, from classical floral richness to lighter and fresher everyday directions.